At Cheeta Teamwear, we’ve just hit a milestone that we are incredibly proud of – over 1 million custom products delivered to sports clubs, schools, businesses, charities and events across Australia! This achievement feels like a reflection of everything we’ve worked so hard to build: a business that’s not only about custom uniforms but about making life easier for club volunteers, event organisers and business owners, who need great products, and even better service.
Cheeta Teamwear was established in 2017 with a clear mission: to address the challenges faced by local clubs and organisations in sourcing quality custom merchandise. Our founders, Michael Davis and Jon Kapiniaris, best mates since high school, have a long history in local sporting clubs as players and committee members, but also having diverse corporate backgrounds. Like many Australians trying to organise merchandise and apparel, and being met with inconsistent quality, sizing, long lead times and poor customer service, they decided to flip the script and Cheeta Teamwear was born. They set out to create a solution that combines traditional customer service values with great products and modern technology to make it easier on the clients and company.
The path to delivering 1 million products has not been without challenges. In the early days, the company relied heavily on support from a close network of friends and family. As those orders began to taper off, Cheeta Teamwear faced the challenge of expanding its market reach and refining its offerings. This led to strategic decisions such as hiring an experienced in-house designer four years ago, whose experience in modern design and pattern making enabled us to create unique and contemporary products that better serve our customers’ needs.
When COVID hit and sport stopped (which was providing 70% of our revenue at the time), innovation was core to remaining afloat and growing. With seasons interrupted and cancelled, our attention and focus became helping local clubs survive. In response, we launched online beanie fundraisers allowing clubs to raise $10-15 for every custom beanie sold through our platform.
Since then, we’ve gone on to grow to a dedicated team of 14 staff, all inspired by the company values of accountability, efficiency and ease of service to create the best experience for our customers across all departments.
“We couldn’t be more thrilled to celebrate the delivery of our one-millionth product,” says Michael Davis, Strategy Director and Co-Founder of Cheeta Teamwear. “This milestone is a reflection of our incredible customers and the hardworking team behind the scenes. From day one, our goal has been to make it easier for club volunteers and organisers to order custom gear. Hitting this milestone, along with our over 150 5-star Google Reviews shows us that we’re on the right track.”
Sales Director and Co-Founder, Jon Kapiniaris adds “As we look to the future, we are excited to continue growing and bringing even more high-quality, well-designed custom products to our customers. We’re working towards our next million products and beyond!”
Reaching the 1 million products delivered is not just a statistic to us, it’s a testament to the way we operate as a business, customer-focused and always wanting to be 1% better every day. We are extremely proud of this achievement and excited to continue serving our customers with excellence.
A huge thank you to all of our customers for trusting us to create your custom merchandise and apparel – without you this wouldn’t be possible!
Now is the perfect time to explore Cheeta Teamwear’s wide range of products and start creating your own custom designs. Whether you’re looking for team uniforms, promotional gear, or event merchandise, our online design tool makes the process simple and enjoyable. Browse all products or start designing today to bring your vision to life.
