Custom polo shirts are more than just apparel; they’re a powerful tool for your company’s brand awareness. Whether you’re kitting out the team in the office and on the road, or gifting to clients, branded apparel is a growing trend in business marketing. Learn why custom polos are a go-to choice for companies, and how they can boost your brand’s visibility and professionalism.
Understanding Polo Shirts and Their Role in Branding
What is a polo shirt?
Polo shirts are garments characterised by soft collars, buttoned plackets, and short sleeves. Effortlessly bridging the gap between casual and professional, polo shirts are versatile and ideal for diverse settings.
The Evolution of Polo Shirts in Corporate Wear
Originally created for sportswear in polo (hence the namesake), as well as tennis, and golf among other sports, polos have grown to be corporate staples. Businesses favour them for their balance of comfort, style and professionalism. When a t-shirt is not dressed up enough, and a suiting shirt is too much, the polo swoops in as the perfect choice!
Benefits of Custom Branded Polo Shirts for Your Company
There are many benefits to utilising branded polo shirts in your company, but we want to share our top 3!
Enhancing Brand Visibility
Branded merchandise act as walking advertisements, showcasing your brand to the world. With your logo on the front of the chest, there’s no doubt that your company is being showcased to the world. By having employees wearing branded polos at events or during daily activities increase your brand’s exposure to a wider audience.
Fostering Team Unity
Uniforms promote a sense of belonging, fostering unity among employees. Everyone is included and there’s less decision fatigue for your staff. Additionally, branded polos project a professional, cohesive look to client’s sand customers, enhancing your company’s trust and reputation.
Cost-Effective Marketing Strategy
Compared to traditional advertising, custom polo shirts are a cost-efficient investment. Think about it like this, how many times can you wear your branded shirts? With quality polos from Cheeta Teamwear, the answer is hundreds of times! Doing some quick math means that you could be looking at less than 20c per wear, and you can showcase your brand to thousands of people. This is the pinnacle of long-term visibility, providing a great return on marketing spend for awareness.
How to Design Effective Custom Polo Shirts
We all agree that custom polo shirts are fantastic at getting your brand out there, in a casual yet professional way. So how do we maximise this and get the most out of our custom designed polo shirts?
Choosing the Right Fabric and Fit
When creating your custom polo shirts, consider your team and their work environment. You will want to select materials that are comfortable, durable and suitable for their work environment. Consider whether polyester, cotton, blended or bamboo/charcoal options are best for you. If you’re unsure, let us know what you’re using the polos for, and our expert team at Cheeta will provide some of our recommendations personalised for your business.
Incorporating Your Brand Identity
You’ll need to incorporate your brand identity into your custom polo shirts, and consistency is key in this. Use your brand colours, logo and even a slogan to reflect your company’s identity. Placement of these elements will also be crucial in gaining maximum visibility and overall aesthetic appeal. Whether you want to maintain a traditional, classic look or go for a more unique and eye-grabbing approach, the choice is up to you!
Selecting Quality Printing Techniques
At Cheeta Teamwear, we have a range of high-quality decoration method to suit all preferences and budgets. Whether you choose embroidery, screen or direct to film printing, and sublimation, there are a range of advantages and disadvantages. For long lasting, professional results, embroidery is a top choice, with sublimation the ideal for bold, full colour designs.
Implementing Custom Polo Shirts in Your Marketing Strategy
Distributing to Employees and Clients
Provide custom polos as part of a merchandise pack for your team to create a unified look. You can also gift them to clients as part of your promotional strategy. This dual approach ensures you are reaching the broadest brand recognition pool as possible!
Utilising Custom Polo Shirts at Events
Trade shows, conferences and community events are perfect for showing off your brand-new custom polos! In a room full of people, a well-designed custom polo along with your friendly self will leave a lasting positive impression on everyone who walks past. Businesses often gain significant visibility at these sorts of events and the custom polos leave a lasting impression of a well-organised team who wants to succeed together.
Get your Custom Polo Shirts at Cheeta Teamwear Today!
Custom polo shirts are a smart, professional way to elevate your brand. With benefits such as being extremely cost-effective, enhacing brand visbility and unifying your team with a cohesive look, look no further than custom polo shirts. At Cheeta Teamwear, we specialise in creating high-quality, custom branded polos tailored to meet your business’s needs.
Ready to take your brand to the next level?
Explore our range of custom polo shirts today and discover how we can help your business stand out from the crowd.
