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Adding teamwear into your club/business membership model may not be the first thing that comes to mind when you think of uniforms.
And yes, it may raise the initial cost for people joining (or if you decide not to pass on these costs to the members, you could absorb these).
But, there are many reasons why you should at least consider it!
Read on below to find out more.
Create a Community Spirit and Emotional Connection
There’s nothing better than feeling like a part of the club.
Receiving merchandise on sign-up helps new members feel included and welcome. Everyone having the same merch creates an incredible community spirit, especially when you hold club-wide events and everyone wears their matching gear.
Look the part and feel the part – create the emotional connection between members and their club.
Generate Advertising for the Club/Business
Providing merchandise within the membership is a great way to create free advertising for your club or business.
Your members will wear their gear out and about - at the shops, the beach, wherever!
This marketing method allows people on the street – potential new clients or members – to see your gear and spark interest in joining your club or business.
Add Value to the Membership
Place an RRP (recommended retail price) on the items you provide within the membership to bump up their perceived value. Smaller, more affordable items that pack a punch can include beanies or custom socks.
While you may be able to supply them to the client at a set cost, they can ‘retail’ for anything you think is reasonable!
And who doesn’t love gear that comes included in the sign-up price – this might win over people that may be on the fence.
Lead to Sponsorship Opportunities
Place a sponsor’s logo on your teamwear and get their company out and about too!
This is a great way to entice sponsors because they are getting advertisements for their company, and you can charge them for the space they are taking up on your shirt.
Increase Unity and Overall Success
Clubs and businesses that are cohesive in uniform do better – that’s the facts!
When clubs are organised in terms of looking cohesive and wearing uniforms (whether it’s custom netball uniforms, cricket uniforms or basketball uniforms), this comes with many benefits. These clubs are also generally better resourced, secure more sponsorships and attract more new members to the club.
So why wouldn’t you want everyone to have some teamwear on sign-up?
Giving away teamwear and merchandise to new members not only brings value to recipients, but also benefits your club or business in many ways, as discussed above.
These benefits have a trickle-down effect that can result in happier and more fulfilled members, as well as an increase in membership numbers.
Would you like help to create your own custom teamwear to add to your memberships or incorporate it into your membership model?
Please feel free to reach out to us at Cheeta Teamwear via email at email@example.com or give us a call in the office on 03 7017 1972!